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how a foster kid acquired an egg empire with $0

From egg empire to business empire: how a foster kid built a $10M company with zero capital, plus a revolutionary marketing start-up for plumbers, and three challenging weekend workouts for every fitness level.

AuthorAuthor

Morgan Tate & Morgan Tate
September 19, 2025

In partnership with

This is the story of how a foster kid bu

ilt a $10M+ revenue business selling egg cartons on the internet.

Many entrepreneurs exaggerate (sorry, egg-erate) their childhood hardships to tell a better rags-to-riches story. Sarah Moore's is the real deal.

Sarah bounced around foster homes in Boston as a kid with a really rough upbringing. While working at a diner, her life changed when one of her regular customers (a wealthy childless couple) decided to help pay for her college education.

After completing a business degree at Harvard, she became determined to buy a business despite having zero money to her name.

With her Boston accent and hustle mentality, Sarah set out on her mission.

Using pure grit and an army of interns working from a college library, she cold emailed her way to finding eggcartons.com. Through clever negotiation, she structured a deal with 25% seller financing and 75% bank loans, acquiring the business with virtually no money down.

eggcartons.com is now thriving, reaching over $10M/year in revenue in 2024. What started as a simple egg carton wholesaler has expanded into the broader specialty packaging market, with 40% of revenue now coming from non-egg related products.

Lesson: there is unlimited upside for those who refuse to accept the cards they were dealt

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idea of the week 💡

Credit: Idea Browser

  • problem: Plumbers waste thousands on generic marketing that doesn't work for their specific industry. Current solutions either require expensive agencies or lead to ineffective ad campaigns that fail to generate leads.

  • idea: AI Ad Generator for Plumbers - a specialized tool that creates high-converting campaigns tailored specifically for plumbing businesses. Upload your basic information once and instantly generate professional ads across Google, Facebook, and Instagram that speak directly to emergency repairs, installations, and maintenance services.

  • how it makes money: $49/month plan for individual plumbers (unlimited generation, performance tracking) scaling to $199/month for multi-location businesses with team access and automated campaign management. Potential for $5M+ ARR by targeting 10,000+ plumbing companies across the US.

  • why it might succeed: The platform understands plumbing-specific conversion triggers and automatically adjusts copy for different services, creates A/B testing variants, follows proven formulas that drive phone calls, and adapts messaging for local markets and seasonal needs.

  • why it might fail: May face challenges with execution complexity and integrations. The market could become saturated with similar AI tools, making customer acquisition costs rise as competition increases.

workout of the week

Three workouts for this weekend:

at-home workout:

Complete this strength circuit 3 times:

  • 15 slow eccentric push-ups (3-second lowering phase)

  • 20 goblet squats with household weight (detergent, backpack)

  • 30-second Superman hold

  • 10 single-leg glute bridges (each side)

Challenge: Add a 60-second wall sit finisher after the final round

gym workout:

  • 5x5 barbell bench press at 80% of your max

  • 4x10 weighted pull-ups or lat pulldowns

  • 3x12 dumbbell lunges (each leg)

  • Finisher: 3-minute EMOM of 8 medicine ball slams + 8 box jumps

outdoor workout:

Complete at your local park:

  • 20-minute pyramid run (increase pace every minute for 10 minutes, then decrease)

  • Find a bench: 3 rounds of 12 box jumps + 15 incline push-ups

  • At open space: 4 sets of 30-second sprint + 30-second bear crawl

  • Final challenge: 100 bodyweight squats for time

tweet of the week

Old tweet but timeless visuals on core business topics.

video of the week

Want to become a skilled deal maker like Sarah? Watch my video on how buyers can use earn-outs to bridge significant gaps in valuation expectations

my plugs