Do you feel like the world is ending?

I wouldn't blame you—between global disease, the threat of oppressive AI overlords, and the looming possibility of WW3. But what if I told you there's a silver lining?

That silver lining is the global health and wellness movement happening right now.

We're witnessing a global awakening. For the first time, everyday people are exploring ways to holistically improve their health.

But I've got a bone to pick with this trend. I know how that sounds—how could I possibly have a problem with this? I'm seeing too many people fall into the overthinking trap, and tech founders are the biggest victims.

Don't get me wrong, it's fantastic to see a community that has stereotypically neglected their health making positive changes. The issue? Founders are obsessing over health-guru protocols like limiting blue light exposure, timing their coffee intake, and measuring nighttime erections—all while still looking like Chip from Napoleon Dynamite.

Sorry, that was a low blow. And to be fair, Chip was too busy getting babes online to work-out.

I have massive respect for Huberman and Johnson—they're helping millions of people. But they're in the top 1% of human performance. They're more like Olympians than average people. We often forget that Olympians train 8–10 hours daily to increase their performance by just 1–3%. Sweating the small stuff is literally their profession. 😉

This is why it doesn't make sense for someone who hasn't worked out in 3 years to obsess over ice baths and morning sun-gazing. Sure, if they have the time, great. But most people are constrained by both time and discipline.

For someone starting from zero, what's easier:

Obviously it's #1—but not for the reasons you think.

Switching to cold showers and delaying your first cup of coffee masquerade as small changes when they actually require compounding discipline. When I try to optimize too many things, I end up defaulting to the easiest item on the list just to feel better.

Let's say I have the following daily health goals:

Remember, this is a separate to-do list from life commitments (family, work, household chores).

So what happens? Life kicks you in the teeth: kid gets sick, work becomes a gong show, you go blind from staring at the sun—and you try to feel better by knocking off at least one item. Usually the easiest one.

Now, I'm not trying to shame anyone, but if someone's built like Mike Wazowski, will daily cold showers move the needle? Or would crushing a daily 15–20 minute workout?

That was a rhetorical question.

As I previously wrote, one of the biggest drivers of becoming healthier is identifying as a fit person. But, similar to bankruptcy, you can't just declare "I AM A FIT PERSON" and have it happen.

There are, however, two ways to build your identity as a fit founder:

You can now kill both birds with one stone by joining by 7-day founder fitness challenge (100% free) using this link: https://www.mail.morgantate.com/7-day-challenge

Here's the deal:

All 100% free.

What’s in it for me? I’m building a portfolio of companies and always looking for talent entrepreneurs to partner with - building a community gives me (and you) better access to the latest opportunities.

P.S. when you join the challenge you also get a free copy of my founder friendly meal plan —> subscribe HERE

Credit: ideabrowser.com

For time:

Is anyone still doing my 100-day challenge? I am, and honestly, it's amazing how good I feel (after I’m done lol) by starting my morning with 100 squats, push-ups, and sit-ups.

5 rounds:

Rest 60–90 seconds between rounds.

20‑minute run‑walk:

if you’re not in M&A… this tweet will mean nothing to you. If you are in M&A you will either love or hate this tweet lol.

Want to develop lasting, healthy habits? Join the 7-day founder fitness challenge.

Here's the deal:

All 100% free.

What’s in it for me? I’m building a portfolio of companies and always looking for talent entrepreneurs to partner with - building a community gives me (and you) better access to the latest opportunities.

every second counts